Constellation Brands | thematic programming
With Constellation Brands, I had oversight of a portfolio that included Corona, Modelo, Pacifico, Seltzers, Innovation and line extensions, also wine brands Kim Crawford, Ruffino, and Woodbridge. Working with my talented team we brought to life National thematic marketing campaigns, that reached drinkers along their purchase path from out of store eComm, to Social Media, events, and sponsorship and partner tie-ins.