Dia et al | multi-market relevance
Servicing the Constellation business, as the No. 1 importer of Mexican Beer Brands, a huge part of our marketing efforts were targeted to Hispanic and Multicultural drinkers. But, conveying the unique Mexican heritage of the brands, and speaking to General Market audiences as well, permeated most of our campaigns. This included Dia de los Muertos, but was so much more; UFC sponsorships, Football, Hispanic Heritage Month, culinary/celebrity chef programming, etc.